Are you getting the most out of your marketing automation?
Lead Scoring
Send the hottest qualified leads to your sales team first by evaluating their contact and web profile data.
Segmentation
Pull effective lists using web site visitor data, product affinity, social media engagement, or responsiveness to past email.
Target Account Identification
Identify incoming leads from target accounts and tag them for priority follow-up.
Lead Nurturing
Nurture your leads over time with a series of emails that accelerates when contacts show interest.
Email Preferences
Stop the tide of prospects from opting-out. Offer your customers tight control over the kind of email they would like to see in their inbox.
Progressive Profiling
Enhance your lead quality incrementally over several interactions, while you avoid the pitfalls of "spooking" prospects with large web forms.
...and much more!
Lead ScoringSend the hottest qualified leads to your sales team first by evaluating their contact and web profile data.
Segmentation Pull effective lists using web site visitor data, product affinity, social media engagement, or responsiveness to past email.
Target Account IdentificationIdentify incoming leads from target accounts and tag them for priority follow-up.
Lead NurturingNurture your leads over time with a series of emails that accelerates when contacts show interest.
Email PreferencesStop the tide of prospects from opting-out. Offer your customers tight control over the kind of email they would like to see in their inbox.
Progressive ProfilingEnhance your lead quality incrementally over several interactions, while you avoid the pitfalls of "spooking" prospects with large web forms.
...and much more!
What clients say
“Ken is exceptionally professional, bright and engaging. If it needs to get done, you can be sure Ken has it covered. Ken was easy to approach and dependable. We received a solid marketing plan from him and it was executed with excellent attention to detail and provided solid measurable results. It has been a real pleasure to work with Ken over the past year and I hope to get the opportunity to team up with Ken again in the future.”
Melanie Toirac
Verint Systems ESG
Rockwell, MA
“Ken's depth and breadth of knowledge and skill in marketing automation tools is unmatched. Without Ken's talent, I would not be able to implement the numerous campaigns that have supported our company's thought-leadership and ROI goals. Ken's expertise, collaboration and team participation, as well as his demeanor, have proven to provide over and above value-add to our initiatives, Thank you Ken!!”
Deanna Michaelson,
Iron Mountain Digital
Southborough, MA
“Ken has been a tremendous resource for our lead generation and lead management programs. He offers creative solutions to meet our needs and continuously recommends improvements to streamline our current processes. Ken is a pleasure to work with and truly feels like an extension of our team. I would recommend Ken to anyone looking to build a lead management platform or expand upon their current programs."
Lauren Beecroft,
Insulet Corporation
Bedford, MA
“Ken is exceptionally professional, bright and engaging. If it needs to get done, you can be sure Ken has it covered. Ken was easy to approach and dependable. We received a solid marketing plan from him and it was executed with excellent attention to detail and provided solid measurable results. It has been a real pleasure to work with Ken over the past year and I hope to get the opportunity to team up with Ken again in the future.”
Melanie Toirac
Verint Systems ESG
Rockwell, MA
“Ken's depth and breadth of knowledge and skill in marketing automation tools is unmatched. Without Ken's talent, I would not be able to implement the numerous campaigns that have supported our company's thought-leadership and ROI goals. Ken's expertise, collaboration and team participation, as well as his demeanor, have proven to provide over and above value-add to our initiatives, Thank you Ken!!”
Deanna Michaelson,
Iron Mountain Digital
Southborough, MA
“Ken has been a tremendous resource for our lead generation and lead management programs. He offers creative solutions to meet our needs and continuously recommends improvements to streamline our current processes. Ken is a pleasure to work with and truly feels like an extension of our team. I would recommend Ken to anyone looking to build a lead management platform or expand upon their current programs."
Lauren Beecroft,
Insulet Corporation
Bedford, MA
Expert Consulting:
Avoid the Pitfalls of Outsourcing
If you are a marketer struggling with how to successfully operate your technology, you are not alone. Marketers working with today's complex technologies are usually faced with a challenging dilemma: They feel forced to choose between two very different types of help available in the marketplace. Partnering with either of these can end up seriously compromising their long-term success:
"Full-service" consultants. These individuals and interactive agencies often list an impressive array of capabilities and specialties. Their breadth may look appealing on paper, but when it comes time to execute on your special project they are often ill-equipped for the job, fumbling for the answers or unwittingly step into the many pitfalls of automation, putting your business at risk. They learn "on the job" - at your expense!
"Vendor partners." These consultancies rely on their close relationships with software vendors to build their business and charge premium rates. It can be somewhat easier to find real expertise here, but while these firms work in your software they can conceal a hidden agenda designed to "lock away" knowledge of how to directly operate your software. You may feel forced to renew their service contracts out of fear of losing their know-how. These serious side-effects undermine your long-term success.
Avoid the Pitfalls of Outsourcing
If you are a marketer struggling with how to successfully operate your technology, you are not alone. Marketers working with today's complex technologies are usually faced with a challenging dilemma: They feel forced to choose between two very different types of help available in the marketplace. Partnering with either of these can end up seriously compromising their long-term success:
"Full-service" consultants. These individuals and interactive agencies often list an impressive array of capabilities and specialties. Their breadth may look appealing on paper, but when it comes time to execute on your special project they are often ill-equipped for the job, fumbling for the answers or unwittingly step into the many pitfalls of automation, putting your business at risk. They learn "on the job" - at your expense!
"Vendor partners." These consultancies rely on their close relationships with software vendors to build their business and charge premium rates. It can be somewhat easier to find real expertise here, but while these firms work in your software they can conceal a hidden agenda designed to "lock away" knowledge of how to directly operate your software. You may feel forced to renew their service contracts out of fear of losing their know-how. These serious side-effects undermine your long-term success.
| At BRIM Consulting, we have an entirely different approach to building value. We have deliberately chosen to concentrate on just a handful of marketing technology platforms. We live and breathe the challenges with these platforms every day and try to understand them inside-and-out. Our tight focus assures that we can execute extremely well on marketing automation. Our clients enjoy great results and also avoid the pitfalls associated with "on the job" learning and the hidden costs associated with expensive vendor partners. |
Our service philosophy is simple:
Know your strengths. We work tirelessly to stay current on technologies, methods and practices used successfully (and not so successfully) in the industry. If we cannot guarantee excellence on a given project, we will decline that work and help our client find another solution.
No smoke and mirrors. Our clients are comfortable working with us because we operate transparently. What happens "under the hood" is never a mystery.
We are impartial. As an independent consultancy, we are in the best possible position to help marketing teams make smart decisions about how they staff, operate and outsource their technology, often saving thousands of dollars in the process.
Contact us to discuss how we can get started with your special project.
